Darya Seregina
Senior Product Designer
Main page
SaaS
SaaS
B2B/B2C
B2B/B2C
EdTech
EdTech
Nova Geon
Nova Geon
Nova Geon
AI-powered platform for self-discovery, learning and career growth
AI-powered platform for self-discovery, learning and career growth
AI-powered platform for self-discovery, learning and career growth
Overview
Overview
Overview
Nova Geon is a career guidance platform built for every side of the process — from the student finding their path to the employer looking for the right candidate. The platform covers the full journey from self-discovery to professional readiness, combining psychometric testing, profession exploration, learning routes, and counselor support in one system.
The main goal of the project is to turn a fragmented, one-time guidance experience into a continuous product that stays useful and simple at every stage of career journey.
Nova Geon is a career guidance platform built for every side of the process — from the student finding their path to the employer looking for the right candidate. The platform covers the full journey from self-discovery to professional readiness, combining psychometric testing, profession exploration, learning routes, and counselor support in one system.
The main goal of the project is to turn a fragmented, one-time guidance experience into a continuous product that stays useful and simple at every stage of career journey.
Sphere
Sphere
Role
Role
Team
Team
EdTech, Career Guidance & Proforientation
EdTech, Career Guidance & Proforientation
Lead Product Designer
Lead Product Designer
2 marketers, 3 designers, 2 developers
2 marketers, 3 designers, 2 developers
Market and competitor analysis
Market and competitor analysis
Market and competitor analysis
Career guidance should be engaging, not static
Career guidance should be engaging, not static
Static questionnaires quickly lose user attention on most platforms. Adding interactivity makes the experience engaging and lowers the entry barrier.
Users need direction, not just recommendations
Users need direction, not just recommendations
Platforms suggest careers but rarely explain what to do next.Clear learning paths and skill recommendations turn insights into actionable steps.
The journey doesn’t end with a decision
The journey doesn’t end with a decision
The journey often ends after choosing a career, leaving users on their own. Ongoing support through mentors or counselors helps users move forward.
Career decisions must be grounded in reality
Career decisions must be grounded in reality
Career guidance is often disconnected from real opportunities. Market data and real vacancies make decisions more informed and practical.
Problems & Tasks
Problems & Tasks
Problems & Tasks
Fragmented experience
Fragmented experience
Fragmented experience
Participants works in separate tools
Participants works in separate tools
Participants works in separate tools
No action
No action
No action
Reports delivered — not connected to next steps
Reports delivered — not connected to next steps
Reports delivered — not connected to next steps
Low engagemen
Low engagemen
Low engagemen
Guidance ends after the first test
Guidance ends after the first test
Guidance ends after the first test
No guided path
No guided path
No guided path
No structured journey from test to career decision
No structured journey from test to career decision
No structured journey from test to career decision
Users
Users
Users
Speed up first value
Users should quickly reach their first personalized career insight
Why?
Faster time to value = higher activation
Faster time to value = higher activation
Time to value
Time to value
Cognitive load reduction
Cognitive load reduction
Make career decisions feel guided
Why?
Turn a complex, emotional decision and data into a structured, guided experience
Guidance reduces uncertainty = higher completion
Guided flow
Guided flow
Decision support
Decision support
Maintaining clarity in a complex system
Why?
Keep the interface simple despite high complexity
Perceived simplicity = better engagement
Perceived simplicity = better engagement
Information hierarchy
Information hierarchy
Surface what matters
Surface what matters
Moodboard
Moodboard
Moodboard
User-Flow
User-Flow
User-Flow
Prototyping
Prototyping
Prototyping
Ecosystem that integrates
career guidance, HR analytics,
and personalized learning
The platform is designed for long-term engagement, not one-time use - supporting users from initial career discovery to real employment and continuous growth.
The platform is designed for long-term engagement, not one-time use - supporting users from initial career discovery to real employment and continuous growth
Smart information structuring ensures users see only what matters most, despite large volumes of data
Instead of suggesting careers, GEON provides perso-nalized paths, required skills, and step-by-step guidance
Integration with the job market connects career decisions with real opportunities, demand, and growth potential
Integration with the job market connects career decisions with real opportunities, demand, and growth potential
Interactive elements reduce entry barriers and keep users involved throughout the process
Onboarding as a guided first step
Onboarding as a guided first step
Onboarding as a guided first step
The interface adapts to the user from the very first screen — not after they've already explored half the platform on their own
The interface adapts to the user from the very first screen — not after they've already explored half the platform on their own
The interface adapts to the user from the very first screen — not after they've already explored half the platform on their own
Testing that feels like exploration, not an exam
Testing that feels like exploration, not an exam
Testing that feels like exploration, not an exam
Section markers make progress visible at a glance, reducing the anxiety of not knowing how far along you are. The timer doesn't pressure — it pauses when the user needs a moment to think. And save and continue later eliminates drop-off for those who can't finish in one session
Section markers make progress visible at a glance, reducing the anxiety of not knowing how far along you are. The timer doesn't pressure — it pauses when the user needs a moment to think. And save and continue later eliminates drop-off for those who can't finish in one session
The platform grows with the user
The platform grows with the user
The platform grows with the user
The platform is built in layers — each test unlocks a new profile, each profile adds context to the next decision. The progression is designed to mirror how self-knowledge actually develops: gradually, with each new piece making the previous ones more meaningful
The platform is built in layers — each test unlocks a new profile, each profile adds context to the next decision. The progression is designed to mirror how self-knowledge actually develops: gradually, with each new piece making the previous ones more meaningful
The platform is built in layers — each test unlocks a new profile, each profile adds context to the next decision. The progression is designed to mirror how self-knowledge actually develops: gradually, with each new piece making the previous ones more meaningful
Progress always in view — results one click away
Progress always in view — results one click away
Progress always in view — results one click away
One fixed layer for orientation. One dynamic layer for exploration. That separation is what makes a complex, data-heavy screen feel calm to use
One fixed layer for orientation. One dynamic layer for exploration. That separation is what makes a complex, data-heavy screen feel calm to use
Review-first order flow
Review-first order flow
Review-first order flow
The program page shows tests and reports in two structured sections — completed, available, and locked states are immediately readable. Users see the full scope of their program at a glance
The program page shows tests and reports in two structured sections — completed, available, and locked states are immediately readable. Users see the full scope of their program at a glance
A PROFILE THAT KEEPS GROWING
A PROFILE THAT KEEPS GROWING
A PROFILE THAT KEEPS GROWING
The first psychometric block unlocks a personal talent map, personality report, and profession matches. Each additional test adds a new layer — work style, leadership potential, development profile — turning a single result into a complete picture of who the user is professionally.
The first psychometric block unlocks a personal talent map, personality report, and profession matches. Each additional test adds a new layer — work style, leadership potential, development profile — turning a single result into a complete picture of who the user is professionally.
The first psychometric block unlocks a personal talent map, personality report, and profession matches. Each additional test adds a new layer — work style, leadership potential, development profile — turning a single result into a complete picture of who the user is professionally.
A profile that shapes the experience, not just stores data
A profile that shapes the experience, not just stores data
A profile that shapes the experience, not just stores data
The profile page collects basic information, goals, and interests.Completion percentage makes progress visible, and section-by-section breakdown turns a long form into a series of small, optional steps — each one making the platform work better for them
The profile page collects basic information, goals, and interests.Completion percentage makes progress visible, and section-by-section breakdown turns a long form into a series of small, optional steps — each one making the platform work better for them
Why it works?
Why it works?
The system is built to scale — new tests, report types, and program blocks plug into the existing structure without touching the core experience. Information architecture was the first design decision, not the last: with a product this large, how data is organized determines whether users feel guided or lost.
The focus was on motivation, not just output. Each completed test unlocks something new — a profile, a report, a recommendation. That progression keeps users moving forward without a single push notification.
Every detail at every step was designed to serve the target audience's actual pain points: uncertainty about direction, lack of structured next steps, and guidance that ends too early
The system is built to scale — new tests, report types, and program blocks plug into the existing structure without touching the core experience. Information architecture was the first design decision, not the last: with a product this large, how data is organized determines whether users feel guided or lost.
The focus was on motivation, not just output. Each completed test unlocks something new — a profile, a report, a recommendation. That progression keeps users moving forward without a single push notification.
Every detail at every step was designed to serve the target audience's actual pain points: uncertainty about direction, lack of structured next steps, and guidance that ends too early
The system is built to scale — new tests, report types, and program blocks plug into the existing structure without touching the core experience. Information architecture was the first design decision, not the last: with a product this large, how data is organized determines whether users feel guided or lost.
The focus was on motivation, not just output. Each completed test unlocks something new — a profile, a report, a recommendation. That progression keeps users moving forward without a single push notification.
Every detail at every step was designed to serve the target audience's actual pain points: uncertainty about direction, lack of structured next steps, and guidance that ends too early
Results and impact
Results and impact
Up to 40% higher test completion — structured onboarding, visible section progress, and a pausable timer reduced drop-off across all test formats.
Up to 50% less manual work — product uploads, inventory updates,
and order handling moved from spreadsheets and chats into automated workflows
Up to 50% less manual work — product uploads, inventory updates,
and order handling moved from spreadsheets and chats into automated workflows.
60% of users proceeded beyond discovery — connecting results directly to profession matches and learning routes converted first-time testers into active platform users.
60% of users proceeded beyond discovery — connecting results directly to profession matches and learning routes converted first-time testers into active platform users.
60% of users proceeded beyond discovery — connecting results directly to profession matches and learning routes converted first-time testers into active platform users.
Scalable system from launch — new tests, report types, and program blocks can be added without restructuring the core experience; results and metrics may vary by program and test format.
Scalable system from launch — new tests, report types, and program blocks can be added without restructuring the core experience; results and metrics may vary by program and test format.
Scalable system from launch — new tests, report types, and program blocks can be added without restructuring the core experience; results and metrics may vary by program and test format.
Darya Seregina © 2026
seregina.design@mail.ru
Version 1.0
Darya Seregina
Main page
SaaS
B2B
B2B/B2C
Flagman Oil Expert
Nova Geon
One system, three admin panels: designing role-based UX for complex operations
AI-powered platform for self-discovery, learning and career growth
Overview
Flagman Oil Expert is a B2B platform that brings suppliers, distributors, and retailers together in one system. The platform covers the full supply chain flow — from product assortment and pricing to order management, delivery, documents, and analytics. The main goal of the project is to remove gaps between participants, reduce manual work, and make complex B2B processes transparent and manageable even as the business scales.
Nova Geon is a career guidance platform built for every side of the process — from the student finding their path to the employer looking for the right candidate. The platform covers the full journey from self-discovery to professional readiness, combining psychometric testing, profession exploration, learning routes, and counselor support in one system.
The main goal of the project is to turn a fragmented, one-time guidance experience into a continuous product that stays useful and simple at every stage of career journey.
Sphere
Role
Team
Supply Chain & Distribution, B2B Platform
Career Guidance & Proforientation
Lead Product Designer
2 marketers, 2 designers, 1 developer
2 marketers, 3 designers, 2 developers
Market and competitor analysis
Career guidance should be engaging, not static
Static questionnaires quickly lose user attention on most platforms. Adding interactivity makes the experience engaging and lowers the entry barrier.
Users need direction, not just recommendations
Platforms suggest careers but rarely explain what to do next.Clear learning paths and skill recommendations turn insights into actionable steps.
The journey doesn’t end with a decision
The journey often ends after choosing a career, leaving users on their own. Ongoing support through mentors or counselors helps users move forward.
Career decisions must be grounded in reality
Career guidance is often disconnected from real opportunities. Market data and real vacancies make decisions more informed and practical.
Problems & Tasks
Nova Geon is a career guidance platform built for every side of the process — from the student finding their path to the employer looking for the right candidate. The platform covers the full journey from self-discovery to professional readiness, combining psychometric testing, profession exploration, learning routes, and counselor support in one system. The main goal of the project is to turn a fragmented, one-time guidance experience into a continuous product that stays useful and simple at every stage of career journey.
Key issues that were identified:
/ Career guidance typically ends at the result — a test score, a static PDF, a list of professions with no clear direction.
/ Users were left to interpret data on their own, with no structured path forward and no reason to return.
/ Most existing tools also cover only one part of the journey — a single test, or a single profession database, with no connection between them.
Why?
Error prevention = stable processes and scalable operations
Faster time to value = higher activation
The system should restrict invalid actions and guide users through correct workflows by design.
Users should quickly reach their first personalized career insight.
Prevent errors through system logic
Speed up first value
Error prevention
Time to value
Scalability
Cognitive load reduction
Why?
Error prevention = stable processes and scalable operations
Guidance reduces uncertainty = higher completion
The system should restrict invalid actions and guide users through correct workflows by design.
Turn a complex, emotional decision and data into a structured, guided experience.
Prevent errors through system logic
Make career decisions feel guided
Error prevention
Guided flow
Scalability
Decision support
Why?
Error prevention = stable processes and scalable operations
Perceived simplicity = better engagement
The system should restrict invalid actions and guide users through correct workflows by design.
Keep the interface simple despite high complexity.
Prevent errors through system logic
Maintaining clarity in a complex system
Information hierarchy
Surface what matters
Information hierarchy
Surface what matters
User-Flow
Prototyping
A new look at B2B
process automation
Ecosystem that integrates
career guidance, HR analytics, and personalized learning
The system is designed as a single workspace for the entire supply chain — suppliers, distributors, and retailers
The platform is designed for long-term engagement, not one-time use - supporting users from initial career discovery to real employment and continuous growth
Each role sees only what is relevant, while everyone works with the same up-to-date data
Smart information structuring ensures users see only what matters most, despite large volumes of data
Pricing, statuses and process steps are defined at the system level and do not depend on manual coordination
Instead of suggesting careers, GEON provides perso-nalized paths, required skills, and step-by-step guidance
Process automation help prevent mistakes before they happen
Integration with the job market connects career decisions with real opportunities, demand, and growth potential
Clear statuses, fixed totals, and a full change history make processes predictable for all sides
Interactive elements reduce entry barriers and keep users involved throughout the process
Manage products in one click
Onboarding as a guided first step
All products, stock levels, and statuses are shown in one place. Filters and period-based sorting make it easy to work with large data sets without extra screens or manual checks
The interface adapts to the user from the very first screen — not after they've already explored half the platform on their own.
All product details in one view
Details and description are structured into clear sections. Instead of spreading actions across multiple screens, the card keeps decisions close to the data, making product management faster and more reliable.
Details and description are structured into clear sections. Instead of spreading actions across multiple screens, the card keeps decisions close to the data, making product management faster and more reliable.
Orders as a Controlled Process
The platform grows with the user
The platform grows with
the user
The platform is built in layers — each test unlocks a new profile, each profile adds context to the next decision. The progression is designed to mirror how self-knowledge actually develops: gradually, with each new piece making the previous ones more meaningful
Testing that feels like exploration, not an exam
Section markers make progress visible at a glance, reducing the anxiety of not knowing how far along you are. The timer doesn't pressure — it pauses when the user needs a moment to think. And save and continue later eliminates drop-off for those who can't finish in one session
Section markers make progress visible at a glance, reducing the anxiety of not knowing how far along you are. The timer doesn't pressure — it pauses when the user needs a moment to think. And save and continue later eliminates drop-off for those who can't finish in one session
Track every order
All active and completed orders are grouped by status and shown in a single view. Managers can see what’s being approved, delivered, or already completed — without opening each order one by one.
All active and completed orders are grouped by status and shown in a single view. Managers can see what’s being approved, delivered, or already completed — without opening each order one by one.
One system instead of fragmented tools
A PROFILE THAT KEEPS GROWING
No more juggling tools and files — everything is now
in one place. Products, orders, documents, analytics,
and communication are connected into one transparent flow for suppliers, distributors, and stores
The first psychometric block unlocks a personal talent map, personality report, and profession matches. Each additional test adds a new layer — work style, leadership potential, development profile — turning a single result into a complete picture of who the user is professionally
Progress always in view — results one click away
One fixed layer for orientation. One dynamic layer for exploration. That separation is what makes a complex, data-heavy screen feel calm to use
One fixed layer for orientation. One dynamic layer for exploration. That separation is what makes a complex, data-heavy screen feel calm to use
Review-first order flow
The program page shows tests and reports in two structured sections — completed, available, and locked states are immediately readable. Users see the full scope of their program at a glance
The program page shows tests and reports in two structured sections — completed, available, and locked states are immediately readable. Users see the full scope of their program at a glance
Onboarding as a guided first step
All operational documents are stored in one structured space and linked to real clients and orders. Invoices, receipts, acceptance acts and the database of all customers are always easy to find and download the necessary document
All operational documents are stored in one structured space and linked to real clients and orders. Invoices, receipts, acceptance acts and the database of all customers are always easy to find and download the necessary document
Onboarding as a guided first step
A profile that shapes the experience, not just stores data
All operational documents are stored in one structured space and linked to real clients and orders. Invoices, receipts, acceptance acts and the database of all customers are always easy to find and download the necessary document
The profile page collects basic information, goals, and interests.Completion percentage makes progress visible, and section-by-section breakdown turns a long form into a series of small, optional steps — each one making the platform work better for them
Market and competitor analysis
Career guidance should be engaging, not static
Static questionnaires quickly lose user attention on most platforms. Adding interactivity makes the experience engaging and lowers the entry barrier.
Users need direction, not just recommendations
Platforms suggest careers but rarely explain what to do next.Clear learning paths and skill recommendations turn insights into actionable steps.
The journey doesn’t end with a decision
The journey often ends after choosing a career, leaving users on their own. Ongoing support through mentors or counselors helps users move forward.
Career decisions must be grounded in reality
Career guidance is often disconnected from real opportunities. Market data and real vacancies make decisions more informed and practical.
Why it works?
I designed Flagman Oil Expert around one belief: if the system is smart enough, the interface can be simple. Role-based panels give each participant a focused workspace. Approval gates, stock validation and fixed pricing rules catch errors before they cost anything. And one-click access to all critical data means users spend their time deciding — not searching.
The system is built to scale — new tests, report types, and program blocks plug into the existing structure without touching the core experience. Information architecture was the first design decision, not the last: with a product this large, how data is organized determines whether users feel guided or lost.
The focus was on motivation, not just output. Each completed test unlocks something new — a profile, a report, a recommendation. That progression keeps users moving forward without a single push notification.
Every detail at every step was designed to serve the target audience's actual pain points: uncertainty about direction, lack of structured next steps, and guidance that ends too early
Results and impact
Up to 50% less manual work — product uploads, inventory updates,
and order handling moved from spreadsheets and chats into automated workflows
Up to 50% less manual work — product uploads, inventory updates,
and order handling moved from spreadsheets and chats into automated workflows
40% fewer order issues — stock-based order approval and clear system rules reduced overselling, rework, and last-minute fixes
60% of users proceeded beyond discovery — connecting results directly to profession matches and learning routes converted first-time testers into active platform users
2× faster time to action — predictable workflows and familiar patterns reduce confusion, cognitive load and speed up decision-makin
Scalable system from launch — new tests, report types, and program blocks can be added without restructuring the core experience; results and metrics may vary by program and test format
Darya Seryogina © 2026
Darya Seregina © 2026
Version 1.0
Moodboard
Moodboard
Moodboard
Onboarding as a guided first step
The interface adapts to the user from the very first screen — not after they've already explored half the platform on their own.
The interface adapts to the user from the very first screen — not after they've already explored half the platform on their own.
Testing that feels like exploration, not an exam
Section markers make progress visible at a glance, reducing the anxiety of not knowing how far along you are. The timer doesn't pressure — it pauses when the user needs a moment to think. And save and continue later eliminates drop-off for those who can't finish in one session
Section markers make progress visible at a glance, reducing the anxiety of not knowing how far along you are. The timer doesn't pressure — it pauses when the user needs a moment to think. And save and continue later eliminates drop-off for those who can't finish in one session
Progress always in view — results one click away
One fixed layer for orientation. One dynamic layer for exploration. That separation is what makes a complex, data-heavy screen feel calm to use
One fixed layer for orientation. One dynamic layer for exploration. That separation is what makes a complex, data-heavy screen feel calm to use
Review-first order flow
The program page shows tests and reports in two structured sections — completed, available, and locked states are immediately readable. Users see the full scope of their program at a glance
The program page shows tests and reports in two structured sections — completed, available, and locked states are immediately readable. Users see the full scope of their program at a glance
A profile that shapes the experience, not just stores data
The profile page collects basic information, goals, and interests.Completion percentage makes progress visible, and section-by-section breakdown turns a long form into a series of small, optional steps — each one making the platform work better for them
The profile page collects basic information, goals, and interests.Completion percentage makes progress visible, and section-by-section breakdown turns a long form into a series of small, optional steps — each one making the platform work better for them
The platform grows with the user
The platform is built in layers — each test unlocks a new profile, each profile adds context to the next decision. The progression is designed to mirror how self-knowledge actually develops: gradually, with each new piece making the previous ones more meaningful
A PROFILE THAT KEEPS GROWING
The first psychometric block unlocks a personal talent map, personality report, and profession matches. Each additional test adds a new layer — work style, leadership potential, development profile — turning a single result into a complete picture of who the user is professionally